Alvin Goff, known professionally as OG Boobie Black, is an artist, artist developer, Author, Video & Music Director, life coach, and entrepreneur hailing from the historic Magnolia Projects of New Orleans, Louisiana. His journey into music was forged through adversity, having survived three separate shootings and enduring a total of 23 gunshot wounds. These life-altering experiences became a catalyst for change, pushing him to leave behind the street life and channel his energy into music and business.

OG Boobie Black has collaborated with prominent artists such as Kevin Gates, Young Dolph, Moneybagg Yo, Jamaican artist Masicka, and many others, building a name rooted in authenticity, resilience, and relentless hustle. Known for his magnetic presence and business acumen—“he could sell ice to an Eskimo”—OG has extended his brand well beyond music.

One of his most notable entrepreneurial ventures is the launch of his own line of cannabis products, available in dispensaries across Michigan. Among them is the fan-favorite strain ‘Black Ice,’ which has gained a strong following for its quality and distinct profile.

OG Boobie Black continues to use his life experiences as both inspiration and motivation, transforming pain into purpose. With each step, he proves that success is possible for those who dare to rise above their circumstances—and he’s just getting started.

OG Boobie Black is a living legend.